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Really like how it’s targeting the more rebellious age groups. Playful, clever approach.

(Source: memyselfandacupoftea)



421 notes
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    One of my favourite campaigns of all times. I think my “Be Brave” statement really relates to these type of posters by...
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    Loving these ads! Really makes me want to do something stupid though…..
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    I knew I’d seen them! I was just about too give up too.
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