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Apparently caffeine affects activity in the frontal lobe of our brain - the part associated with memory and attention. Companies like Starbucks or Redbull can use this information to add some value to their products. Extra benefits go a long way in this day and age.

So, not only does it help us stay awake for cramming, but it adds some effect for recall. Not bad eh?

Coca-cola is partnering with the World Wildlife Fund, donating $2 million over 5 years, plus additional funding from sales. The traditional can colours will be altered, and the addition of polar bears in the background. The funding will be used for research towards the natural habitats in the High Arctic. 

In my opinion, it’s a well conceived tactic by Coca-Cola. Not only are they raising awareness and funding for a good cause, but it improves their overall corporate image at the same time. It shows a softer, more compassionate side of the company, while helping to save/preserve a core symbol (the polar bear).


eBay’s making it easier to find what you’re looking for. Pictures of say a shirt you want can be uploaded and matched on eBay. Online shopping is ridiculously convenient now, good stuff eBay.